One of the most prominent factors in succeeding with AdWords is manufacture sure you are relevant. That is one of the biggest issues Google has and they work very hard to enforce it. So here is how you can make your campaigns more relevant and hopefully get a lot more traffic in the process.
Secret #1:
Hard Drive
The first thing you need to do is understand that you need to carry on the conversation that is going on in your searchers mind. That means that if your searcher is seeing for data on "poodle training", you need to know that.
What happens is population will buy the term "poodle training" & then drive them to a landing page that talks about "dog training". They don't care about that! They care about the exact term they were searching on.
Secret #2:
So what you need to do is make sure whenever potential that the crusade term is in the title of the ad & the body as well. Then when they click on your link to come to your site, you want to make sure that it clearly talks about that keyword.
The best job you do at this, the more likely they are to take action with you. The presume is that they don't have to think as much through the sales process. You are giving them what they want and you are not stopping the flow in their mind.
The best you get at this, the more relevant your AdWords accounts will come to be and hopefully your sales and traffic will increase.
Why You Should Do This With Your AdWords Keywords
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